Shoes

Hoka Bondi 9 running shoe review: The veteran series grows wings

The Bondi 9, Hoka’s flagship maximal cushioning shoe, has been upgraded with supercritical foam that enhances bounce and features an aerodynamic design.

Hoka - Bondi 9
 Skechers, 350 NIS

Skechers launches the most colorful shoes of the summer – and here are the prices!

 Skechers for women, NIS 350

Shoes with a statement: A colorful new campaign for Skechers

 Archaeologists uncover gigantic Roman shoe at Magna Fort in England.

Archaeologists uncover gigantic Roman shoe at Magna Fort in England


Yassou on Frishman: The Greek Sandals brand has moved to a new location

Greek Sandals has changed its address, and along with the refreshed location comes a deepening of the beautiful story behind its brightly lit flagship store.

 Greek Sandals's new store on Frishman Street

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

It took time, but it happened: We found the dream bag for summer

Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.

 Straw clutch by Furla

Brand news: A nighttime revolution and the poetics of intimacy

An inspiring collaboration, a night treatment, Italian-inspired fashion, a deep interpretation of an iconic scent, products inspired by surfers, facial mousse, and more new products.

 When art meets fashion

Protecting children inside and out

As part of a collaboration between the two companies, an animated video by Srutonim has been produced on the topic: Protecting Children Inside and Out.

 Gali's children's collection for summer 2025

Especially for Shavuot: This sports brand is wearing white

The international sports and lifestyle brand SKECHERS launches a white sneaker collection that upgrades any outfit effortlessly.

 SKECHERS women, NIS 279

Being Harry Kane: The Israeli footballers' national team campaign

Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.

 Guy Melamed

The hottest sneakers take center stage

The hottest sneakers on the market right now are taking center stage in a fashion shoot that moves between luxury brands and street style.

 ASICS

Racing to the shelf: The new sports products launched this week

ASICS launches the NOVABLAST™ 5 with enhanced cushioning, lightweight materials, and a redesigned structure for a more stable and comfortable running experience.

 ASICS NOVABLAST™ 5

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Pit House and HOKA in a first collaboration: a new running community in Tel Aviv

HOKA and the Pit House group announce an exciting collaboration in which the two are establishing a new running community in Tel Aviv accompanied by a unique and professional training experience.

 Sheli Zehavi, Co-owner of the Pit House group and Meir Kanner, CEO of the Sports Division, Tamuz Group