Adidas stores operated under the Electra Consumer Products franchise join the first customer club of its kind in Israel, which includes a variety of content worlds.
Already today, Carrefour Club offers the highest percentages of accumulation in the Carrefour customer club market, which has now been officially launched, after a trial period, including the chains operated by the group Electra consumer goods: Carrefour, electrical warehouses, Shechem Electric, Columbia, Shebilim, Outsiders, also stores from the Adidas chain.
This is the first customer club of its kind in Israel that includes food, fashion and electricity chains under one roof. This is a significant expression of confidence on the part of the adidas chain, which aims to increase the involvement and loyalty of Israeli customers while providing unprecedented benefits to club members: the percentage of accumulation will be about 15% of the purchase amount, the highest percentage of accumulation among customer clubs in Israel.
On the occasion of the official launch, Carrefour Club is launching a large-scale advertising campaign on television, in digital, in the press and on radio, and is offering special benefits for a limited time: in the Electric Warehouse network, club members will enjoy 10% accumulation on every purchase (until 6.4.24), in Adidas stores operated on By Electra, club members will receive 30% accumulation on every purchase and on the Columbia chain, club members will receive 15% accumulation on every purchase (until 22.4.24).
All Carrefour club customers receive from 5% accumulation in the Carrefour chain up to 15% in the other club chains, when the accumulation points can also be redeemed in the bit application and each accumulation point is equivalent to one shekel. This is in addition to accruals on every credit card transaction, including money transfers through payment apps in accordance with the club's regulations.
Furthermore, new entrants are given a benefit of 8% accumulation on every purchase in the Carrefour network for four months. In addition, club members and new entrants receive an exemption from annual ticket fees and a joining benefit of NIS 120 to be redeemed in the club's networks. For comparison, the food market currently offers aggregation percentages of only 1-2%.
Avi Zimmerman, CEO of Carrefour Club: "We are excited to add Adidas stores to the profitable customer club in Israel and to expand our range of brands. This strategic move not only improves the shopping experience of our members but also strengthens our commitment to offer the most attractive value proposition for Israeli consumers."
Carrefour Club gives great power to its customers and allows them to enjoy unique benefits in a wide variety of content worlds. We will continue to work to bring the greatest value to our customers"