Beauty

Top five hair oils & serums in Israel in 2025

The products reviewed this week are the best of the best at protecting, healing, and encouraging healthy hair. They were ranked for their application, shine, and hydrating properties.

The 2025 beauty revolution: What we've been waiting for is finally here

Factory 54 Group launches a new beauty retail chain with a NIS 90M investment, bringing the most selective skincare, makeup, and fragrance brands to Israel for the first time.

By SHOVAL AZOR/MAARIV ONLINE
10/02/2025

Factory 54 unveils multi-million Shekel beauty chain

Investing NIS 90M, the group will open 12 stores with top global beauty brands, including first-time entries to Israel and a flagship in Ramat Aviv.

By MEITAL SHARABI/MAARIV
10/02/2025

The new skincare brand by Bar Refaeli: "The Jeans and T-Shirt" of the beauty world

Will you look like Bar Refaeli after using her skincare products? Unfortunately, the answer is no. Here’s everything you need to know about Bar Refaeli's new cosmetics brand.

By WALLA! FASHION
08/02/2025

Like Europe, just without the antisemitism: One-stop-shop beauty clinic

I found an island of tranquility in the heart of Tel Aviv: A clinic that brings together all beauty treatments in one place. A moment to rest amid the chaos and emerge renewed.

By SHEEE/WALLA!
06/02/2025

Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

By RONIT MATHIAS
28/01/2025

The Ginosar shore

On the west coast of the Sea of Galilee, or Kinneret, the large body of water provides its magic too.

By ITSIK MAROM
26/01/2025

Brand news: The wild years and the brand that earned a corner

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

By RONIT MATHIAS
21/01/2025

The incredible benefits of the black snail ampoule everyone is talking about

Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.

By SHEEE/WALLA!
20/01/2025

Like a blob of slime: 3 facials that transformed our faces

Exploring Pola Blick’s new center and premium facial treatments: Combining advanced technologies, natural medicine, and luxury brands for glowing, youthful skin.

By SHIRLY AXLRODE
19/01/2025
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