branding

A brand with new fragrances, kitchen upgrades, makeup expansion, youth-focused products, enhanced body scrubs, custom dining options, and festive wines.

Decathlon unveils a new brand, bold vision, and upgraded customer experience. Highlights include energy efficiency and innovative design across over 1,700 network stores worldwide.

More than five months of publicity, yet public opinion remains unchanged. The latest storm surrounding Louis Vuitton's new Palestinian flag logo t-shirt sparks strong reactions from followers.

Puma's latest collaboration: A fashionable capsule collection with Cheetos for basketball enthusiasts. Limited edition items in orange and Cheetah print.

Israel Aligns with Global PepsiCo Design Change: Pepsi Max Rebrands as Pepsi Zero; Launches New Language and Appearance After 30 Years of Branding Evolution.

Brands that have made the leap and those that haven't yet: What are the chances that we will see Primark and Starbucks in Israel?

An idea that came to Ori Rise during a post-military trip has become over the years a thriving fashion company with brands that combine values of environmental quality and community support.

An idea that emerged during a post-military trip to Brazil has become over the years a thriving fashion chain with brands that combine values of sustainability and environmental quality.

Chinese and Indian medicinal plants in beauty, upgraded iconic makeup, minimalist fashion, hair trends, expanding network, nurturing razor, global affordable meal.

The Beko brand launches a clothes dryer with advanced IronFinish technology, with the promise that the clothes that come out of it will look like after ironing.