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Bar Refaeli for Femina and Reshef Levi for Colmobil in new campaigns

The lingerie brand will invest NIS 1.5 million in the campaign, while the car importer will invest NIS 3.5 million.

Red Band's frontman stars as Delek presenter

Red Orbach to lead new Delek campaign, bridging Israeli attitudes in a comic narrative, budgeted around NIS 3 Million.

21/04/2024

Ruvi Rivlin's new career

Yachin food brand rises with a fresh branding campaign, emphasizing Israeli roots and deep connection to the land, featuring former President Ruvi Rivlin's resonant voice.

By WALLA! MARKETING , DIGITAL
19/04/2024

SLDN acquires 33% of convenience store chain Seven Express

The SLDN Group, owned by businessman Udi Saada, acquired 33% of the convenience store chain Seven Express for NIS 40 million.

New campaign for cleaning products: Who replaces Ilanit Levy?

Social Influencer Miran Buzglo steps into Ilanit Levy's shoes for a new campaign for cleaning products, showcasing family values and tradition.

02/04/2024

"LIKE A BOSCH": A new holiday campaign for the popular brand

Bosch launches a new holiday campaign with singer Saar Badishi, the king of dubbing, advancing a water-saving campaign for clean and shiny dishes.

By WALLA! HOME , DESIGN
31/03/2024

New business hotel in unexpected city: 90 rooms on a commercial floor

District Planning and Building Committee in the Center greenlights the plan for a business hotel in Petah Tikva's Startups Business Area, shifting land use from industrial to hospitality.

Israel Aerospace Industries sees 49% increase in net income in 2023

IAI, a leader in defense and commercial markets that delivers state-of-the-art technologies saw sales increase to about $5.3 million in 2023, compared with about $4.9 million in 2022.

American designer Kenneth Cole supports Israel in new TV commercial

At the end of the commercial, Cole spoke in Hebrew, "Am Israel Chai," he said, the nation of Israel is alive.

Crucial that US, China have good economic ties - American official

Chinese Commerce Minister Wang Wentao said US-China economic relations matter not just to the two countries, but also to the rest of the world.

By REUTERS
28/08/2023
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