The campaign’s tagline, “Only those who remember know what could have been given,” appears at the start of each hike.
The letter was organized by the Gvura Families of the Fallen Forum to create a public opposition to recent calls from various sectors of the security establishment to refuse service and end the war.
"The decision reflects the state’s commitment to honor civilians who demonstrated extraordinary bravery."
In memory of fallen soldier Shmuel Harari, his widow and bereaved children will run the Jerusalem Marathon to honor his sacrifice.
The runners will dedicate their race to the memory of the late Lt. Col. (res.) Eliav Abitbol, who fell in the Iron Swords War in southern Lebanon.
The military police have opened an investigation into the circumstances of the incident.
As part of the collaboration, the brand designed a special T-shirt in collaboration with Alexa Baluev, the partner of Lieutenant Colonel Adir Avadi Z"L, in order to support women dealing with loss.
The outgoing IDF chief of staff's wife explained that the bracelets were given to her by the families of fallen IDF soldiers she had visited during the Iron Swords War.
Sergeant Major Amit Friedman, who fell in the Rafah battle, loved meeting friends over coffee. Now, his loved ones are setting up a community coffee cart in his memory.
As terrorists are freed in the ongoing hostage and ceasefire deal, one IDF soldier’s family fights to stop the release of his killer.