Israel's return to fighting in Gaza just before the scheduled protest swung the pendulum for many protesters, who emphasized the importance of bringing the hostages above all else.
The remarks came as the IDF initiated Operation Strength and Sword in the early hours of Tuesday, which saw widespread strikes on the Gaza Strip, ending the ceasefire.
Netanyahu made it clear that this was just the beginning. "We will continue fighting so that Gaza will no longer pose a threat to Israel.
As mediators blitz through attempt to bring about an agreement for the release of additional hostages, the question remains: If this fails, what comes next?
"The prime minister and cabinet chose knowingly to sacrifice the hostages in the [Gaza] Strip," said the brother of released hostage Tal Shoham.
Further, the military will also not target areas where there is potential doubt about hostages being nearby.
"I try to live my life because the phrase 'you only live once' got a different meaning for me this year," said Daniella Gilboa in an Instagram post.