Makeup

makeup

Brand news: From the tennis courts in Paris to the wardrobe

Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.

 Lacoste Under the Sun
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Study reveals previously unknown ancient makeup recipe from Iranian tomb

 Woman with sun-kissed skin and wavy hair gazing into the distance during golden hour.

Makeup and Skincare Tips for Israel's Hot and Dry Climate

 Idan Bar Shalit

"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist


Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora

This innovation by Maya Kayy will make your summer

Careline’s new makeup is a particularly pleasant surprise: A thin liquid foundation that disappears on the skin, yet provides even and impressive coverage.

 Careline

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table

Ahead of Purim: Natural and vegan facial milk for makeup removal, deep cleansing, and nourishment

The premium skincare brand Lierac Paris is launching a natural and vegan facial milk, free from animal-derived ingredients, for thorough makeup removal, deep facial cleansing, and nourishment.

 Lierac's facial milk for makeup removal

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

2025 Purim capsule collection with trends from the professional makeup world

Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.

 SACARA, 2025 Purim capsule collection

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

 Brown Quilted Jacket by Alembika

Purim 2025: SACARA to open three concept stores with holiday makeup

The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.

 SACARA Purim Store in Petah Tikva

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

 Spektre

What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?

The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!

 Illustration: Maybelline's pop-up at Ofer Krayot Mall