makeup

makeup

2025 Purim capsule collection with trends from the professional makeup world

Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.

By WALLA! HEALTH
03/03/2025

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

By TANYA GARCIA/WALLA
19/02/2025

Purim 2025: SACARA to open three concept stores with holiday makeup

The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.

By MEITAL SHARABI/MAARIV
17/02/2025

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

By RONIT MATHIAS
31/01/2025

What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?

The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!

By WALLA! HOME , DESIGN
19/01/2025

Brand news: Fashion that respects the Earth

Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.

By RONIT MATHIAS
24/12/2024

The surprise box returns: Products worth NIS 2,500 - for next to nothing!

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

By SHIRLY AXLRODE
23/12/2024

For the first time ever: Maybelline chooses Frida Uziel for campaign

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

By MEITAL SHARABI/MAARIV
13/12/2024

Best highlighters of 2024 in Israel

The following products were ranked by their shade options, application, and overall appearance.

Rivka Bodenheim: Getting Jerusalem’s brides and grooms ready for their big day

Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.

06/12/2024
Subscribe for our daily newsletter
Subscribe for our daily newsletter

By subscribing I accept the terms of use and privacy policy