Sunglasses

We fainted: Ray-Ban just did the cutest collab – and kids are going to go crazy for it

The world’s leading eyewear brand is launching a kids’ collection in collaboration with Disney – featuring characters from Lilo & Stitch, Toy Story, and Zootopia on the glasses.

Disney Ray-Ban
 Ray-Ban

Brand news: The latest in Savyon revealed

 A$AP Rocky for Ray-Ban

A$AP Rocky becomes the first person to do this with the iconic eyewear brand

For the first time at Ray-Ban: Rapper A$AP Rocky appointed as creative director


Marathon season is approaching: The sports and sunglasses brand Oakley launches a new collection

The marathon collection for the spring-summer seasons is special and unique from the world’s leading eyewear and lifestyle brand, Oakley.

 Oakley launches a new collection

Love at first sight: That’s all we can say about this outfit

A basic top with a Spanish vibe, a stretch-mark massage oil, a strapless dress, a cozy oversized sweater in neutral tones, and Victoria Beckham’s favorite cream - the items we’re loving this week.

 Reserved’s floral top

Going on a ski vacation? Sunglasses manufacturer with a new collection

SHALDAG EYEWEAR Group, the official distributor of Bolle sunglasses in Israel, presents its 2025 winter ski season sunglasses collection for both women and men.

 BOLLE. NIS 1,890

The hottest trends in sunglasses

Smart frames that change color, transparent lenses, and military-inspired designs. Here are eight hot trends set to dominate the world of sunglasses in 2025.

 Sunglasses

Miu Miu shakes up the fashion world: The collection everyone will talk about

The leading Italian brand unveils a revolutionary sunglasses and eyewear collection for Fall-Winter 2024/25, blending boldness and elegance with a surprising twist.

 Fashion blogger Fozaza wearing Miu Miu sunglasses

Inspired by the Olympics: Oakley's must-see eyewear collection

Six years of research and development culminate in an innovative eyewear series, promising to enhance athletes' visual acuity and reaction time at Paris 2024.

 OAKLEY's special eyewear collection for Paris 2024

New Cattleya eyewear stand opens in Petah Tikva's Ofer Grand Mall

The stand offers about 480 models of sunglasses and optical glasses, featuring trendy and statement designs alongside classic and timeless bestsellers.

 Cattleya Stand in Petah Tikva

The sports & sunglasses brand launched a collection for the Olympics

The sports and sunglasses brand Oakley has released a collection for the Paris 2024 Olympics. The collection was named "The Inner Spark" and includes six iconic models identified with the brand.


What about Lenny Kravitz & glasses? Get the joint collection with Ray-Ban

Ray-Ban eyewear brand meets musician Lenny Kravitz, and together they launch a unique collection with a fashionable twist in a rock and roll flavor.


Ray-Ban unveils collaboration with Lenny Kravitz

Lenny Kravitz’s long-awaited collaboration with Ray-Ban has finally arrived in Israel. The collection features a fresh twist on Ray-Ban’s iconic Aviator and Wayfarer models.


Off-White sunglasses collection arrives in Israel

Avant-Garde frames alongside classics: Off-White's summer eyewear blends unique brand identity with timeless appeal.