Philips Avent, a leading baby products brand, marks 40 years of innovation in baby care products, aspiring to reach 2.5 billion users globally. Philips Avent products have been a significant and empowering component for parents, improving the health and well-being of their children.
As a premium brand in the mother and child category, Philips Avent has developed numerous products over the years aimed at making daily life easier for users, ensuring convenience, ease of use, and suitability for both baby and parent. The brand is also committed to environmental sustainability through research and development, bringing the most advanced and innovative technologies to the market.
Avent was founded in the 1980s by Edward Atkin, a British rubber carpet manufacturer, driven by his personal need to ease the life of his baby, Ross, and himself as a new-generation parent. When he tried feeding his son with a bottle, he realized that the existing design did not meet his baby’s needs. This insight, coupled with sleepless nights, inspired Atkin to invent the world's first anti-colic bottle in 1984, featuring a wider nipple. Over the years, Atkin designed and produced various products, providing unique solutions that benefited not only his baby but also himself as a parent.
In line with the brand’s essence of providing maximum comfort, ease, and efficiency for parents and their babies, the original bottle has undergone several evolutions. Innovative technologies have been developed over the years, such as the anti-colic valve that prevents air from entering the nipple or the latest technology, the Natural Response bottle launched last year. This new baby bottle supports breastfeeding, only working when the baby actively drinks, similar to breastfeeding from the mother's breast. Philips Avent strives to simplify users’ lives by constantly seeking out the most innovative solutions.
Philips Avent offers a range of innovative and unique products. Among the most popular with parents are the baby bottle that mimics breastfeeding, flexible orthodontic pacifiers, some of which glow in the dark, drinking cups with age-appropriate spouts, a 4-in-1 food steamer for first tastes, advanced and unique breast pumps, and of course, bottle warmers and a sterilizer that also functions as a dryer.
From then until today, for four decades, Avent has made significant strides. It reached Israel in the 1990s, about ten years after its founding, and quickly became a leading brand in the category. Additionally, in 2006, Philips acquired the Avent brand.
Simona Marrochi, Media Marketing, PR, and Influencer Manager for Philips Personal Health in Italy, Israel, and Greece, said: "We are delighted to celebrate 40 years of the leading Philips Avent brand, which has supported generations of parents and children worldwide with innovative and unique products, and to celebrate 30 years of activity in the Israeli market. The goal of Philips Avent over the years is to make accessible to parents products developed by leading health professionals, designed to make their daily lives easier and improve their quality of life. Philips Avent products are especially loved and popular in Israel among parents of babies, and we will continue to operate in the local market, adapting products and innovations to the needs of babies and their parents."
To celebrate the 40th anniversary, Philips Avent is offering a 25% discount on a variety of electrical products with the coupon code "event25" on the website. The promotion is valid from 13-20/3.
In collaboration with Philips Avent.