The term hasbara is not a word that can properly be translated to English. However, its approximate meaning would be "explaining."
In its context of use, hasbara essentially refers to Israeli public diplomacy, explaining Israel and Israel's actions in a way that puts the Jewish state in a positive light.
Hasbara is an important part of Israel's efforts to combat widespread delegitimization efforts against it, such as the BDS movement and the public diplomacy efforts of entities hostile to the Jewish state.
Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.
Former Israeli UN envoy Gilad Erdan said the UN will always have an anti-Israel majority and urged Israel to lead a global campaign to halt its funding.
The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.
We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.
These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.
Why is Israel’s PR so bad?
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