Make up
"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist
The lead makeup artist and trainer for Bobbi Brown Israel reveals his secret summer makeup tips: Why you should mix serum with foundation, and how to handle the Israeli humidity.
This innovation by Maya Kayy will make your summer
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
We tried Dolce & Gabbana’s new makeup collection
Gentle eye makeup remover with 99% natural ingredients
Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.
The quest for the most precise foundation on the shelf
We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.
First in Israel: Robotic station for makeup and skincare product matching and sales
The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.
Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists
Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.
M.A.C's new serum-based foundation: The game-changer in skincare and makeup
This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.
Makeup brand Bobbi Brown launches innovations for stick eyeshadow
The makeup brand Bobbi Brown launches a new formula and new shades for the eye shadow known as a stick.
M.A.C's festive & glamorous 2023 collection with luxury items
Toast to the New Year with M.A.C's luxury limited edition collection, emphasizing glam. Individual items and gift boxes in festive packaging.
The Art Of Makeup Steps Up: M.A.C's New Makeup Is Also A Serum
M.A.C's makeup experts present a new innovation: A serum makeup with a unique formula of nurturing ingredients for a radiant skin look all day.
Unveiling America: IL MAKIAGE introduces an American-inspired concept store
Global makeup brand unveils a new store at Hadera's Village Mall with an urban "subway" theme. It offers personalized makeup lessons and professional services for a unique beachside experience.
IDF women’s favorite beauty products of 2024
For some, these products have been a boon in the face of the harsh desert weather and the difficult conditions for maintaining clean and healthy skin in times of war.
BeautyMark: Women entrepreneurs working better together
The BeautyMark boutique salon is where a group of women entrepreneurs have come together to work outside their homes. A year and a half later, it's going strong.
