makeup

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

The following products were ranked by their shade options, application, and overall appearance.

Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.

The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.

With an investment of over NIS 1M, the new Ofer Ramat Aviv store features private makeup booths, advanced matching technology, exclusive products, and 3D-printed design.

Dolce & Gabbana's iconic makeup collection debuts in stores nationwide.

Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.

November unveils massive beauty deals with discounts of 20% to 90% on makeup, skincare, and hair products, making it the perfect time to elevate your routine with luxury items at unmissable prices.

The new 140-square-meter store follows SACARA's latest concept, offering a wide range of cosmetics and skincare products. CEO Itay Zamir: "We continue to make the brand accessible to all consumers."

New in stores: L'Occitane's revolutionary detox series for firming the body • Maybelline’s long-lasting eyebrow gel and new ice cream flavors • Latest launches in beauty, makeup, and culinary trends.