makeup

Maybelline's vegan liquid blush, enriched with Vitamin E, delivers a natural glow and long-lasting radiance for up to 12 hours.

New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.

The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.

A makeup remover that prevents lash loss, colorful sneakers, a perfect denim dress, a new unisex fragrance, and a pop-up by Vivi Bellaish—here are the top 7 items we loved this week.

We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.

NARS brand expands in Israel, opening a new store in Ofer Grand Mall, Beersheba. Offering products at European prices, the 45 sqm store emphasizes professional makeup services.

The makeup brand MAC with refreshing news: A revolutionary lip balm and blush guarantee an effortlessly radiant look.

New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!

This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.

Jenner introduces revolutionary 12-hour coverage makeup, while Alchimister offers a gradual self-tanning serum. Plus: Refreshing innovations in cosmetics and skincare for summer 2024.